Insight. Strategy. Brand. Digital. Campaign.

Peel back the veneer of most LVT flooring and you’ll find a story of mega-scale Chinese manufacturing and poor customer knowledge. The original LVT brand, Amtico, has so much more depth – 50 years of UK manufacturing, inhouse design and service that make them more like consultants than suppliers.

This combination of expertise and premium product is the foundation for our commercial rebrand. Moving the conversation from flooring to space, from product to solution, we reveal the spirit of collaboration and product versatility that is priceless for specifiers.

And along the way, we’ve brought their product brands up to the same level – putting clear difference between collections, and an ocean of space between Amtico and their competitors.