Royal Mint

Insight. Design.

The audience: Great Britain. The message: pride and hope. The canvas: a 50 pence piece. With the Team GB 2016 commemorative coin, the Royal Mint celebrates the mood following London 2012, and the need to keep that flame burning.

Something more like a talisman than a collectable, our design uses an Olympian to concentrate this universal optimism into a single moment. A freshly minted feeling of extraordinary potential for everyone to carry.

As our source of inspiration Fope Jegede put it in her 2012 poem:

“The honour, respect and glory.
We never thought we’d tell such a story.”