Making a
statement

Stoves

Insight. Strategy. Brand. Digital. Campaign.

Hand rolling their own pasta, baking their own bread, carving their own garnish – Stoves wanted to speak to the dedicated home cook, and put clear space between its sister brands and others in this hotly-contested category.

Our rebrand reflected that love of preparation and finesse back to our audience, through mouth-watering photography, and fine detail. We made owning a Stoves product both the sign of high personal standards and a necessary step in achieving greatness in the kitchen.