Celebrating the
'66 World Cup

Uniform

Design. Content.

Let us take you back to a golden age: Britain, February, 2016. A time when self-initiated creative projects about our national identity weren’t politically charged, but optimistic, soothing, even fun.

WC66 met no commercial need, no strategy, no agenda... except for our personal nostalgia. And the thrill of telling an old story in a new way: colliding an animation style evocative of period Kodachrome footage with anachronisms like slow-motion, close-ups and multiple camera angles.

Won a D&AD. Back of the net.